1. What is the purpose of this cookies policy?

This cookies policy (the “Policy”) is intended to inform you about PFA Wholesale's (hereinafter “we”, “us” or “our”) use of cookies when you visit PFA Wholesale or the PFA Wholesale mobile application (together, the “Website”) and to help you understand in a clear and transparent manner how and why we place, or let approved third parties place, such cookies on your device, how those cookies work and how you can control what cookies you see when you visit our Website. This Policy should be read alongside our Website privacy policy.

2. What are cookies and similar technologies?

Cookies are small text files placed on your device (e.g. laptop, smartphone, etc.) when you visit a website. Along with similar technologies with similar functions (together “cookies”), they enable us, or third parties acting on our behalf or in cooperation with us, to provide our services, to retrieve useful information on your browsing and use of the Website, to recognise your device and preferences, where we are permitted to do so, to display ads to you (and for approved third parties to do the same), and generally to help improve your online experience. You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu.

3. What types of cookies do we use?

There are four types of cookies that we use. These cookies perform different functions. Further details for each category of cookies is available by selecting the dropdowns below:

Necessary Cookies

These are cookies that are essential in order to enable you to move around PFA Wholesale and use its features (commonly regarded as “strictly necessary cookies”)

Functionality Cookies

These are cookies we use to help improve our Website, its functionalities and content as well as personalising our Website based on your choices and preferences.

Advertising Cookies

These cookies perform analytics and generate statistics in relation to the Website’s use and traffic.

Advertising Cookies

These cookies carry out targeting activities to advertise products and services.

Our legal basis for processing these cookies is:

Necessary Cookies:

Necessary for our legitimate interests. It is in our interests to be able to provide our Website to users with services they request to enable the operation of our Website.

Functionality, Analytics and Advertising Cookies

Prior user consent.

We use both first party and third party cookies on our Website. First party cookies are set on your device by us through our Website (i.e. our domain is placing the cookie). Third party cookies are placed on your device by a third party (i.e. another domain is placing the cookie) when you browse our Website (e.g. a third party advertiser). We identify in the dropdowns above for each of the cookies we use whether it is first- or third- party. Cookies can be either session cookies or persistent cookies. Session cookies are cookies which are deleted when you close your internet browser. Persistent cookies stay in place after you have closed your browser, for example a cookie which tracks whether you are a new or return visitor to the Website.